Pierre Fabre – Push your sales – B2B

Online sales promotion in the pharmaceutical and cosmetics sector through B2B extranet

Pierre Fabre, a leading company in the pharmaceutical and cosmetics sector, was already using a B2B sales promotion platform for retailers developed by nextron: „Push Your Sales“ (PYS). In order to keep pace with changing requirements, a comprehensive overhaul and expansion of the existing system was required. The aim was to update the platform, improve user-friendliness and integrate new functions in order to further optimize sales processes and training management.

https://pushyoursales.pierrefabre.ch

Main requirements:

1. Updating the existing PYS portal to the modern webIQ 6 CMS
2. Implementation of a responsive, mobile-first design
3. Comprehensive revision of the Learning Center (formerly „Training“)
4. Integration of automated e-mail reminder systems
5. Improvement of feedback management and evaluation
6. Introduction of a POS (Point of Sale) training module
7. Optimization of the management of training documents

Working hand in hand with the customer, we developed a customized sales promotion solution:

1. CMS update and responsive design:
   • Development of a contemporary mobile-first, responsive layout
   • Update to webIQ 6 CMS
   • Optimized user interface for easy navigation and management
2. Expanded learning center:
   • Restructuring into „Training“, „E-learning“ and „Individual consulting“
   • Integration of Vimeo for short training videos and potential webinars
   • Improved registration system with additional brand filter
3. Automated e-mail reminders:
   • Implementation of automatic reminders for training participants
   • Separate reminder function for uploading training documents
4. Optimized feedback management:
   • Extension of the filter options
   • Implementation of an Excel export tool for detailed evaluations
5. POS training module:
   • Development of a specialized module for point-of-sale training
   • Integration of a QR code system for easy feedback on site
6. Improved training document management:
   • Option to upload and manage training documents
   • Automatic distribution of documents to participants

implementation process:

1. Detailed requirements analysis and creation of functional specifications
2. Development of the responsive design and CMS migration
3. Step-by-step implementation of new functions and modules
4. Comprehensive test phase for each component
5. Training Pierre Fabre employees in the use of the updated system
6. Gradual introduction and go-live
7. Follow-up support and fine-tuning based on user feedback

Technical details:

• Basis: webIQ 6 CMS (proprietary system from nextron)
• Frontend: Responsive HTML5/Bootstrap
• Backend: Customized modules for training management, feedback and POS training
• Integrations: Vimeo for video hosting, Excel for data export

The modernized Push Your Sales Portal offers Pierre Fabre numerous advantages:

• Improved user-friendliness thanks to clear design and intuitive navigation
• More efficient training management thanks to automated processes and an improved overview
• Optimized feedback collection and evaluation for continuous improvements
• More flexible management of training documents and short training videos
• Simplified POS training thanks to specialized module and QR code system

This project underlines nextron’s ability to successfully develop existing systems and adapt them to new requirements. By combining technical expertise, an understanding of business processes and a flexible, modular approach, a solution was created that provides Pierre Fabre with significant support in sales.

Fragen zu Pierre Fabre – Push your sales – B2B? Wünschen Sie eine Offerte?

Unser Experte Antoine de Courten mit 30 Jahren Know-how im Bereich Webprojekte und Projektleitung steht Ihnen gerne unter der Telefon-Nr. 061 695 92 25 zur Verfügung.